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IBM M2020-645 Exam Syllabus Topics:

IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

1. A prospect in HR is interested in the reporting capabilities of IBM Cognos BI, but in the past they have had trouble getting IT to pay attention to their needs.
What is the best way for the sales representative to respond to this concern?

A) The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.
B) Cognos was designed to take information from multiple applications and pull it together into a
single platform.
C) Cognos allows organizations to select the appropriate roles that match their user behaviors.
D) Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self-service.

2. Which capability of IBM Cognos BI is geared toward a consumer or casual user?

A) Business Modeling
B) Business Insight
C) Report Studio
D) TM1 integration

3. What is the best strategy when positioning IBM Cognos BI against a niche competitor such as QlikView and MicroStrategy?

A) Warn the customer of hidden charges attached to features perceived as free.
B) Expand the agenda to include capabilities not provided by the competitor.
C) Describe how IBM Cognos is the lowest cost solution on the market and provides the lowest total cost of ownership of all vendors.
D) Explain that unlike these other vendors, all functionalities of Cognos are available out of the box without having to code.

4. A potential customer is looking for a way to explore the data to determine why product sales are rising in one region but falling in another.
Which type of analysis in IBM Cognos BI best meets this requirement?

A) Slice-and-dice and trending
B) Scenario modeling
C) Analytical reporting and drilling
D) Statistics and predictive analytics

5. Which major differentiator did version 10 introduce to the IBM Cognos BI interface?

A) Ad hoc reporting capabilities.
B) Unified workspace for all users.
C) Mobile support for all functionality.
D) Separate workspaces for distinct roles.

Solutions: