(2024) PASS Marketing-Cloud-Account-Engagement-Specialist Exam Free Practice Test with 100% Accurate Answers
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NEW QUESTION # 118
What editions of Salesforce can sync with Marketing Cloud Account Engagement?
- A. Enterprise Edition and lower
- B. Standard Edition and higher
- C. Professional Edition and higher
Answer: C
Explanation:
Explanation
According to the Salesforce documentation, the editions of Salesforce that can sync with Marketing Cloud Account Engagement are: C) Professional Edition and higher. A sync between Salesforce and Marketing Cloud Account Engagement is a feature that allows users to connect and exchange data between the two platforms, such as leads, contacts, accounts, campaigns, or opportunities. A sync between Salesforce and Marketing Cloud Account Engagement can be configured by the administrator in the connector settings, and it can be customized for different objects, fields, or actions. A sync between Salesforce and Marketing Cloud Account Engagement can help users to keep their data consistent and accurate, to automate their sales and marketing processes, and to measure and optimize their performance and results. A sync between Salesforce and Marketing Cloud Account Engagement can be done with different editions of Salesforce, depending on the features and functionalities that the user needs. The editions of Salesforce that can sync with Marketing Cloud Account Engagement are: Professional Edition, Enterprise Edition, Unlimited Edition, and Performance Edition. These editions of Salesforce can sync with Marketing Cloud Account Engagement, and they can also access additional features, such as custom objects, multiple scoring categories, or B2B Marketing Analytics.
The edition of Salesforce that cannot sync with Marketing Cloud Account Engagement is: Standard Edition.
This edition of Salesforce does not have the ability to sync with Marketing Cloud Account Engagement, and it does not have access to the additional features that the other editions have. Therefore, the user needs to upgrade to a higher edition of Salesforce if they want to sync with Marketing Cloud Account Engagement and use the advanced features. References: Salesforce documentation
NEW QUESTION # 119
An engagement studio action step is scheduled to send an email on March 20th.
What should happen to the prospects who reach this step after that scheduled day?
- A. A prospect arriving after the send date will remain on the step until a new send date is set
- B. A prospect arriving after the send date will skip the Send Email step.
- C. A Prospect arriving after the send date will be sent the email.
- D. A Prospect arriving after the send date will be removed from the program.
Answer: C
Explanation:
Explanation
When an engagement studio action step is scheduled to send an email on a specific date, it means that the email will be sent to all prospects who reach that step on or after that date. Therefore, a prospect arriving after the send date will be sent the email (D). The prospect will not remain on the step until a new send date is set (A), skip the Send Email step (B), or be removed from the program. References: Work with Time and Pauses in Engagement Studio
NEW QUESTION # 120
A marketing manager sent an email template last week to their "Hot Prospects" list, which is populated dynamically based on the prospects' scores. They want to send the same email template again this week to the same list, but make sure that the prospects that received it last week do not get it again.
How should they accomplish this?
- A. Create a new dynamic list using the criteria "Prospect email template", the template name, and "was not received" and then use it as the recipient list when sending the email template.
- B. Create a new list of the prospects that received the email last week and then use it as a suppression list when sending the email template to the "Hot Prospects" list.
- C. Send the email template to the "Hot Prospects" list, but select the "deduplicate" option to remove recipients that already received the email last week.
- D. Send the email template to the "Hot Prospects" list like last time; the prospects that received it before will be automatically suppressed from receiving the same email template.
Answer: B
Explanation:
Explanation
The best way to accomplish the goal of sending the same email template again this week to the same list, but make sure that the prospects that received it last week do not get it again, is to create a new list of the prospects that received the email last week and then use it as a suppression list when sending the email template to the "Hot Prospects" list. This way, the prospects who already received the email will be excluded from the recipient list, and only the new prospects who match the dynamic criteria will receive the email. Creating a new dynamic list using the criteria "Prospect email template", the template name, and "was not received" (A) is not a valid option, as there is no such criteria available for dynamic lists. Sending the email template to the "Hot Prospects" list, but selecting the "deduplicate" option (B) is not a valid option, as the deduplicate option only removes duplicate prospects within the same list, not across different lists. Sending the email template to the "Hot Prospects" list like last time (D) is not a valid option, as the prospects that received it before will not be automatically suppressed from receiving the same email template, unless the email template has the option "Do not send to prospects who have already received this email" enabled.
References: Create a Dynamic List, Send a List Email
NEW QUESTION # 121
In an engagement studio program, business hours are enabled for Monday-Friday from 10am-4pm. A prospect enters a Send Ema step at 4:30pm on Friday.
When would the program send the email to the prospect?
- A. The email will send on Saturday at 10am.
- B. The email will not send.
- C. The email will send on Monday at 10am.
- D. The email will send immediately.
Answer: C
Explanation:
Explanation
If business hours are enabled for an engagement studio program, any email steps will be executed only during the specified hours. If a prospect enters an email step outside of the business hours, the email will be queued until the next business hour. Therefore, if a prospect enters a Send Email step at 4:30pm on Friday, and the business hours are Monday-Friday from 10am-4pm, the email will be sent on Monday at 10am
NEW QUESTION # 122
A marketer is creating a new segmentation rule in Marketing Cloud Account Engagement.
Which option accurately defines the capabilities of a segmentation rule?
- A. Segmentation rules are used to score and grade prospects.
- B. Segmentation rules are used to assign prospects to users in Salesforce.
- C. Segmentation rules are used to segment prospects based on their activities and demographic data.
- D. Segmentation rules are used to create new forms for prospects to fill out.
Answer: C
Explanation:
Explanation
The option that accurately defines the capabilities of a segmentation rule is that segmentation rules are used to segment prospects based on their activities and demographic data. A segmentation rule is a type of rule that allows marketers to segment their prospects based on specific criteria, such as field values, activities, or scores. A segmentation rule can be used to create dynamic lists, add prospects to campaigns, or apply tags or completion actions. Segmentation rules are not used to create new forms, score and grade prospects, or assign prospects to users in Salesforce, as these are different functions that require different tools1.
References: 1: Segmentation Rules
NEW QUESTION # 123
What happens if a prospect is removed from a drip program and later added back?
- A. Prospects can't be added to drip campaigns after they have been removed.
- B. They will skip the first step and move to the second step.
- C. They will resume the drip where they left off
- D. They will start the drip campaign again.
Answer: C
Explanation:
Explanation
Drip programs are automated email campaigns that send a series of messages to prospects based on predefined criteria and triggers. If a prospect is removed from a drip program, they will stop receiving any emails from that program. However, if they are added back to the same drip program, they will resume the drip where they left off, unless the drip program has been reset or modified. References: [Drip Programs],
[Add Prospects to Drip Programs]
NEW QUESTION # 124
A marketing user wants prospects to be added to a list when they click on a link in a list email. Where would this action be added in order to add the prospect to the specific list?
- A. On the Testing' tab of the list email
- B. On the Testing' tab of the email template
- C. On the 'Sending' tab of the 1st email
- D. On the 'Sending' tab of the email template
Answer: C
Explanation:
Explanation
According to the Salesforce documentation, the action of adding a prospect to a list when they click on a link in a list email can be added on the Sending tab of the list email. The Sending tab allows users to configure the sender, subject, and preheader of the list email, as well as the tracking options and completion actions. A completion action is an automation tool that can be used to perform an action after a prospect successfully completes a marketing element, such as clicking a link in an email. A completion action can be used to add the prospect to a specific list, among other actions. The action cannot be added on the Sending tab of the email template, as the email template is a reusable design that does not have completion actions. The action cannot be added on the Testing tab of the email template or the list email, as the Testing tab is used to preview, validate, and test the email before sending, not to add completion actions. References: Salesforce documentation
NEW QUESTION # 125
How many times does a segmentation rule run?
- A. Up to five times., as long as the user enables the repeat setting.
- B. Continuously, whenever new prospects are created.
- C. As many times as the user specifies when they create the rule.
- D. Once, as soon as the user completes the rule creation process.
Answer: D
Explanation:
Explanation
A segmentation rule is a type of rule that allows marketers to segment their prospects based on specific criteria, such as field values, activities, or scores. A segmentation rule runs only once, as soon as the user completes the rule creation process. The rule will not run again, unless the user manually re-runs it or schedules it to run at a later date. A segmentation rule does not run continuously, up to five times, or as many times as the user specifies when they create the rule1. References: 1: Segmentation Rules
NEW QUESTION # 126
A user wants to set up an automated grading model in Marketing Cloud Account Engagement.
Which two components are required to achieve this? Choose 2 answers
- A. Dynamic List
- B. Automation Rule
- C. Marketing Cloud Account Engagement Score
- D. Profile
Answer: B,D
Explanation:
Explanation
According to the [Salesforce documentation], in order to set up an automated grading model in Marketing Cloud Account Engagement, two components are required: profile and automation rule. A profile is a set of criteria that defines an ideal prospect for a specific product or service. A profile can include information such as industry, job title, location, company size, etc. An automation rule is a logic-based action that can be triggered when a prospect meets certain criteria. An automation rule can be used to assign a grade to a prospect based on their profile match. A Marketing Cloud Account Engagement score is a numerical value that indicates the level of interest and engagement of a prospect, but it is not required for setting up an automated grading model. A dynamic list is a list of prospects that is updated automatically based on certain criteria, but it is not required for setting up an automated grading model either. References: [Salesforce documentation]
NEW QUESTION # 127
You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record.
- A. True
- B. False
Answer: A
Explanation:
Explanation
According to the Salesforce documentation, the answer is true. You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record. The Insight section is a feature that shows the key information and metrics of a prospect in Marketing Cloud Account Engagement. The Insight section can be accessed from the Prospects tab in Marketing Cloud Account Engagement, and it can show different data for the prospect, such as score, grade, assigned user, or recent interaction. The score is a numerical value that indicates the level of interest and engagement of a prospect, based on their activities, such as opening an email, clicking a link, or submitting a form. The grade is a letter value that indicates the level of fit of a prospect, based on their attributes, such as industry, job title, location, or company size. The assigned user is the user who is responsible for the prospect, and who can view and edit the prospect's information. The recent interaction is the latest action or event that the prospect has performed or received, such as opening an email, clicking a link, or registering for a webinar. The Insight section can help users to quickly and easily view the most important information and metrics of a prospect, and to take actions based on the data.
References: Salesforce documentation
NEW QUESTION # 128
An Administrator wants to make a list of all prospects who complete the Contact Us form but only wants them to be added the first time they complete the form. If a prospect is ever removed from the list, they shouldn't be able to get added back to it.
What is a recommended way to create this type of list?
- A. Use a completion action on the form to automatically add anyone who completes it to the list.
- B. Use table actions to add prospects who have completed the form to the list.
- C. Use a dynamic list that matches prospects as they complete the form.
- D. Use an automation rule where prospects who complete the form will match the rule once and be added to the list.
Answer: D
Explanation:
Explanation
The recommended way to create this type of list is to use an automation rule where prospects who complete the form will match the rule once and be added to the list. An automation rule is a rule that runs continuously in the background and matches prospects based on the criteria you set. You can use an automation rule to perform actions on the matched prospects, such as adding them to a list, assigning them to a user, or changing their field values. However, an automation rule can only match a prospect once in its lifetime, even if the prospect meets the criteria again later. This prevents duplicate or conflicting actions from being applied to the same prospect3. Therefore, an automation rule is ideal for creating a list of prospects who complete the Contact Us form but only want them to be added the first time they complete the form. If a prospect is ever removed from the list, they will not be able to get added back to it, because they will not match the automation rule again.
NEW QUESTION # 129
A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted.
If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?
- A. Day 3
- B. Day 4
- C. Day 0
- D. Day 5
Answer: A
Explanation:
Explanation
According to the Engagement Studio FAQ, when a program is paused, the prospects in the program are also paused and their wait times are not affected. Therefore, when the program is restarted, the prospects resume from where they left off. In this case, the prospect was on day 3 of a 5-day wait time when the program was paused, so they will be on day 3 when the program is restarted.
NEW QUESTION # 130
When an opportunity is created in Marketing Cloud Account Engagement from the sync with Salesforce, what campaign is set on the opportunity?
- A. The first campaign of the last contact associated with the opportunity
- B. The last campaign of the last contact associated with the opportunity
- C. The first campaign of the first contact associated with the opportunity
- D. The last campaign of the first contact associated to the opportunity.
Answer: C
Explanation:
Explanation
When an opportunity is created in Marketing Cloud Account Engagement from the sync with Salesforce, the campaign that is set on the opportunity is the first campaign of the first contact associated with the opportunity. This means that Marketing Cloud Account Engagement will look at the contact roles of the opportunity in Salesforce, and find the contact that was added first. Then, Marketing Cloud Account Engagement will look at the campaign history of that contact, and find the campaign that was assigned first.
That campaign will be the one that is associated with the opportunity in Marketing Cloud Account Engagement. This helps Marketing Cloud Account Engagement track the source and influence of the opportunity. For more details -> 678
NEW QUESTION # 131
What does Marketing Cloud Account Engagement sync first with Salesforce?
- A. Contacts
- B. Leads
Answer: A
Explanation:
Explanation
Marketing Cloud Account Engagement syncs first with contacts in Salesforce. Marketing Cloud Account Engagement and Salesforce work together to keep data aligned between the two platforms. Some of the data that syncs bi-directionally are leads, contacts, and campaigns. Some of the data that syncs one-directionally from Salesforce to Marketing Cloud Account Engagement are accounts, opportunities, and tasks. By default, when Marketing Cloud Account Engagement syncs a prospect, Marketing Cloud Account Engagement looks for contacts with a matching email address as first priority. If it doesn't find any, it will look for a matching lead to sync with. If it doesn't find one of those, either, it will create a lead. This ensures that Marketing Cloud Account Engagement does not create duplicate records in Salesforce. You can also configure Marketing Cloud Account Engagement to create contacts or person accounts instead of leads, depending on your preference. For more details -> 678910
NEW QUESTION # 132
Which landing page report metric represents the number of individual prospects who submitted the landing page at least once?
- A. Unique submissions
- B. unique clicks
- C. Conversions
- D. Total submissions
Answer: C
Explanation:
Explanation
The landing page report metric that represents the number of individual prospects who submitted the landing page at least once is conversions. Conversions measure how many prospects completed the desired action on the landing page, such as filling out a form or downloading a file. Total submissions measure how many times the landing page was submitted, regardless of whether it was by the same or different prospects. Unique submissions measure how many times the landing page was submitted by a unique IP address, which may not correspond to a unique prospect. Unique clicks measure how many times the landing page was clicked by a unique IP address, which may not correspond to a unique prospect or a submission. References Landing Page Metrics
NEW QUESTION # 133
Which list email report metric represents the total number of emails minus hard and soft bounces?
- A. Total Delivered
- B. Total Opt Outs
- C. Total Sent
- D. Total Queued
Answer: A
Explanation:
Explanation
The list email report metric that represents the total number of emails minus hard and soft bounces is total delivered. Total delivered measures how many emails were successfully delivered to the recipients' inboxes, without being rejected by the email servers. Hard bounces are permanent delivery failures, such as invalid email addresses or blocked domains. Soft bounces are temporary delivery failures, such as full inboxes or server issues. Total opt outs, total sent, and total queued are not the same as total delivered. Total opt outs measures how many recipients unsubscribed from your emails. Total sent measures how many emails were sent from Marketing Cloud Account Engagement. Total queued measures how many emails were waiting to be sent from Marketing Cloud Account Engagement. References [Email Metrics Glossary]
NEW QUESTION # 134
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