Exam Name: Salesforce Marketing Cloud Account Engagement Specialist
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers
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Too busy to prepare? That describes most candidates, and it is exactly who the Marketing-Cloud-Account-Engagement-Specialist bank at TestKingIT is designed for: expert-verified answers across the Salesforce Marketing Cloud Account Engagement Specialist objectives, three study formats, and content organized for efficient sessions.
Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Specialist |
| Exam Number: | Marketing-Cloud-Account-Engagement-Specialist |
| Exam Format: | Multiple Select, Multiple Choice |
| Exam Duration: | 105 minutes |
| Real Exam Qty: | 60 |
| Available Languages: | English |
| Passing Score: | 68% |
| Exam Price: | USD 200 |
| Certificate Validity Period: | Maintenance required with each release cycle |
| Related Certifications: | Salesforce Certified Marketing Cloud Engagement Administrator Salesforce Certified Marketing Cloud Account Engagement Consultant |
| Sample Questions: | DOWNLOAD DEMO |
| Exam Way: | Online (Proctored) or Onsite (Proctored) at a testing center |
| Pre Condition: | Salesforce Certified Administrator credential is recommended but not required. |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudaccountengagementspecialist |
Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Marketing Automation | 12% | - Explain how to create and manage segmentation rules - Explain how to create and manage page actions - Explain how to create and manage completion actions - Explain how to create and manage automation rules |
| Administration and Governance | 9% | - Explain the purpose and use of Connected Campaigns - Describe how to manage Account Engagement campaigns - Describe how to configure user roles and permissions - Explain how to configure and use the Recycle Bin - Describe how to configure and manage visitor filters |
| Prospect Management | 13% | - Explain how to create and maintain prospects - Describe the components of a prospect record - Explain how to build and manage prospect lists - Describe how to manage the Account Engagement prospect lifecycle |
| Analytics and Reporting | 11% | - Explain the difference between asset-level and prospect-level reporting - Explain how to analyze prospect activity - Describe how to use B2B Marketing Analytics - Describe the different Account Engagement reports and their use cases |
| Email Marketing | 15% | - Describe the email rendering and validation process - Explain how to create and manage email templates - Explain the differences between one-time emails, autoresponders, and engagement studio emails - Explain how to create and manage lists - Explain how to perform A/B testing - Describe the email sending process and deliverability |
| Account Engagement Configuration | 10% | - Describe the capabilities of the Account Engagement Recycle Bin - Describe how to set up and configure the Account Engagement Lightning App - Explain the capabilities of the Salesforce Connector - Describe the relationship between Account Engagement and Salesforce - Explain how to map Account Engagement fields to Salesforce |
| Engagement Studio | 16% | - Describe the components of an Engagement Studio program - Describe the process for testing an Engagement Studio program - Explain how to interpret Engagement Studio reports - Describe how to create and manage Engagement Studio programs - Explain the purpose and benefits of Engagement Studio |
| Lead Generation and Qualification | 14% | - Explain how to create and manage landing pages - Explain how to create and manage forms - Explain how to use page actions - Explain the concept and process of manual syncing - Describe how to use scoring and grading to qualify leads |
The Marketing-Cloud-Account-Engagement-Specialist Exam and Our Materials: Full Details
You do not need to buy review material twice. If you fail the corresponding exam within 60 days of purchase, send us a scanned copy of your enrollment slip and your official Score Report PDF within two days of the exam date, and we will process a full refund within seven days of verification. Exclusions: exams taken within three days of purchase, candidate names that do not match the payer, and free or expired products. If you would rather switch tracks, we will exchange your product for two others of equal value at no cost.
The Salesforce Marketing Cloud Account Engagement Specialist blueprint centers on these domains:
- Prospect Management (13%)
- Account Engagement Configuration (10%)
- Marketing Automation (12%)
Additional domains complete the official outline, and our bank covers every one.
By daily checking and automatic delivery. Our Salesforce experts check for updates every day, and whenever the Marketing-Cloud-Account-Engagement-Specialist bank is revised, the system sends the latest version to you automatically — free for 365 days from purchase. The bank stays closely linked to the actual exam content, with expert-verified answers throughout. Choose among three formats: a printable PDF for easy notes, a Windows PC test engine that simulates the real exam environment, and an online engine that runs on any device and works offline after the first download. A free demo lets you experience all of it before buying.
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Currently, the Marketing-Cloud-Account-Engagement-Specialist exam's passing score is 68% and the registration fee is USD 200. These figures belong to Salesforce and can be revised, so confirm them on the official site before scheduling.
Salesforce states the following prerequisites for the Salesforce Marketing Cloud Account Engagement Specialist: Salesforce Certified Administrator credential is recommended but not required..
For the authoritative details, see the official certification page.
According to the latest exam information, the Marketing-Cloud-Account-Engagement-Specialist exam contains 60 questions and lasts 105 minutes minutes. Simulating those conditions at home with the PC test engine is excellent preparation for the real environment.
Salesforce Marketing Cloud Account Engagement Specialist Sample Questions:
A user creates and resumes a new automation rule.
Which two statements are true about that rule?
Choose 2 answers
- A. The rule will continuously look for prospects who match the criteria.
- B. The rule will evaluate their entire prospect database for matches.
- C. The rule will run once and must be re-run for prospects to match again.
- D. The rule will unmatch prospects that no longer match the criteria.
Correct Answer: A,B 🗳️
Explanation: Only visible for TestKingIT members. You can sign-up / login (it's free).
How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?
- A. Send using the form's completion actions.
- B. Send using an engagement program.
- C. Send using a segmentation rule.
- D. Use a dynamic list to use as a recipient list on an email send.
Correct Answer: A 🗳️
Explanation: Only visible for TestKingIT members. You can sign-up / login (it's free).
Which two actions can be used to change a prospect's Marketing Cloud Account Engagement campaign?
(Choose two answers.)
- A. Add the prospect to a static list.
- B. Create a segmentation rule to change the Marketing Cloud Account Engagement campaign for prospects meeting certain criteria.
- C. Manually change the prospect's Marketing Cloud Account Engagement campaign when editing the prospect record.
- D. Create an automation rule to change Marketing Cloud Account Engagement campaign for prospects meeting certain criteria.
Correct Answer: C,D 🗳️
Explanation: Only visible for TestKingIT members. You can sign-up / login (it's free).
A Marketing Cloud Account Engagement administrator wants to ensure that only a prospects company email address with the format of ''[email protected] " is captured on their form.
Which data format is recommended for the email field?
- A. Text
- B. Emails not from ISPs and free email providers
- C. Email with valid server
- D. Email
Correct Answer: B 🗳️
Explanation: Only visible for TestKingIT members. You can sign-up / login (it's free).
What is the fastest way for an Administrator to create a one-time of prospects who match specific criteria?
- A. Use an automation rule.
- B. Use a segmentation rule.
- C. Use a completion action.
- D. Use a dynamic list.
Correct Answer: B 🗳️
Explanation: Only visible for TestKingIT members. You can sign-up / login (it's free).
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