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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

Question 1

What user role must a Marketing Cloud Account Engagement user have in order to verify the Salesforce connector?

A. Sales
B. Marketing
C. Administrator
D. Sales manager

Question 2

How can an action be applied to a prospect who views a specific page of a website?

A. Through completion actions
B. None of the above
C. Through scoring
D. Through automation rules
E. Through page actions

Question 3

What feature In Salesforce can be enabled to show landing page engagement data on a Salesforce Campaign page layout?

A. Advanced Dynamic Content
B. Engagement History
C. B2B Marketing Analytics
D. Marketing Cloud Account Engagement Activities Visualforce page

Question 4

What information is required when creating a prospect manually?

A. Campaign, Email, Full Name, Profile
B. Campaign, Company, Email, Score
C. Account, Email, Profile, Score
D. Campaign, Email, Profile, Score

Question 5

Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales. What advice do you offer?

A. Implement a blended lead scoring and grading system.
B. Automatically assign all leads to sales reps in a round-robin system.
C. Only pass on leads that are very active on your site no matter the company profile.
D. Add more landing pages and forms to your site to increase the number of conversion opportunities.

Solutions: