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NEW QUESTION # 30
How do you build a segment for contacts who recently opened an email, visited the website or made a purchase?
- A. Analytics > Customer Lifecycle > Customer Lifecycle > Days since last engagement = 0-15
- B. Analytics > Customer Lifecycle > Average Order > Buyer Status = Platinum
- C. Analytics > Customer Lifecycle > Customer Lifecycle > Customer lifecycle stage = Defecting customer
- D. Analytics > Customer Lifecycle > Average Order > Order made (x) days ago = 0-100
Answer: A
NEW QUESTION # 31
What is the purpose of relational data?
- A. To add new products to SAP Emarsys Customer Engagement
- B. To display SAP Emarsys Customer Engagement recommendations
- C. To improve personalization and segmentation
- D. To automate multi-channel marketing programs
Answer: C
NEW QUESTION # 32
You are an account owner. You are asked to add a new administrator with access to Smart Insight.
Which user role do you select?
- A. Administrator
- B. Operator
- C. BI administrator
- D. Account owner
Answer: C
NEW QUESTION # 33
You want to connect your own hosted databases to SAP Emarsys Customer Engagement using Relational Data Service (RDS). Which of the following connection types require a certificate authority (CA)? Note:
There are 3 correct answers to this question.
- A. Google BigQuery
- B. MySQL
- C. Snowflake
- D. PostgreSQL
- E. Amazon Redshift
Answer: A,B,D
NEW QUESTION # 34
A test user received an email with a form to confirm a premium newsletter subscription. The content of the opt-in invitation has a typo: "Yes, I WULD like to receive emails about new products and special promotions." Where can you correct this?
- A. Management > Form settings > General format
- B. Channels > Email campaigns
- C. Management > Form Settings > Opt-in invitation and interests
- D. My profile > Form default language
Answer: C
NEW QUESTION # 35
What information does the email channel set up form collect? Note: There are 3 correct answers to this question.
- A. Product information
- B. Website information
- C. Sending volumes
- D. Historic sales information
- E. Email performance
Answer: B,C,E
NEW QUESTION # 36
You select a segment as a recipient source for your Web Channel campaign. You want to display the campaign for two weeks. When is the segment refreshed? Note: There are 2 correct answers to this question.
- A. As soon as the Web campaign is launched
- B. Every 6 hours
- C. Hourly
- D. On a daily basis
Answer: A,B
NEW QUESTION # 37
Who is the Security Settings page of the Management menu available to?
- A. Operators
- B. Account owners
- C. Administrators
- D. Account owners and administrators
Answer: B
NEW QUESTION # 38
For which platforms does SAP Emarsys Customer Engagement provide a standard connector? Note:
There are 2 correct answers to this question.
- A. Magento
- B. BigCommerce
- C. Shopify
- D. WooCommerce
Answer: A,C
NEW QUESTION # 39
You have 1500 contacts and have manually uploaded 100 additional new contacts, but the number of available (opted-in) new contacts on the Database Growth widget still shows 1500 contacts. You checked that the email address fields are filled and the email addresses are valid. What could be reasons why the additional new contacts are not showing? Note: There are 2 correct answers to this question.
- A. The update takes at least 24 hours to show in the widget.
- B. The Database Growth widget only shows auto-imported contacts.
- C. The opt-in field was not set to TRUE.
- D. Too many new contacts were uploaded at the same time.
Answer: A,C
NEW QUESTION # 40
You want to build a comma-separated values (CSV) file and import it into SAP Emarsys Customer Engagement. Which of the following rules apply? Note: There are 2 correct answers to this question.
- A. Always use UTF-8 encoding.
- B. When a field does not have a value, leave it empty.
- C. Do not use field values longer than 32 KB.
- D. Do not use more than 128 columns.
Answer: A,B
NEW QUESTION # 41
You are tasked with setting up a new product feed for SAP Emarsys Customer Engagement. What rules should you follow to ensure the feed is accepted? Note: There are 2 correct answers to this question.
- A. Leave fields empty when they do not have a value.
- B. Use ASCII encoding.
- C. Use a pipe to separate fields.
- D. Include the field names in the first row.
Answer: A,D
NEW QUESTION # 42
You want to prevent a specific coffee brand, "GALLO", from being recommended on your website, although it will still be available to purchase. How can you do this?
- A. Use command (['exclude', 'brand', 'is', 'GALLO']) when requesting recommendations on coffee products
- B. Set available to false in product catalog for all products the brand.
- C. Use command (['exclude', 'brand', 'is', 'ALL']) on all pages.
- D. Use command (['include', 'brand', 'is', 'GALLO']) when requesting recommendations on coffee product
Answer: A
NEW QUESTION # 43
Which of the following statements apply when using Google Product Feed (GPF)?
- A. A custom field can be inserted using c_* format.
- B. Multiple GPFs are supported for clients who target multiple countries.
- C. United States is selected as the default locale if a language is not supported.
- D. Multiple GPFs are not supported for clients who use multiple languages.
Answer: B,C
NEW QUESTION # 44
Sarah left a product in her cart on your website. You'd like to build an automated customer journey so that she completes her purchase. Which trigger option from the list below do you need to use in your Interactions program?
- A. Web Extend event
- B. Wishlist event
- C. Product catalog update
- D. Mobile event
Answer: A
NEW QUESTION # 45
Yesterday, David purchased a very elegant suit from your Web shop, while Andrew bought a simple discounted T-shirt. You'd like to send different messages to them depending on their total purchase amount. What node do you need to use?
- A. Wait for an event node
- B. Decision splitter node
- C. A/B test node
- D. Wait node
Answer: B
NEW QUESTION # 46
Which of the following describe Automation Center programs and Interactions programs? Note: There are 2 correct answers to this question.
- A. Automation Center programs always ignore the opt-in status.
- B. The only difference is that Interactions programs have different entry points.
- C. Automation programs can be used for automated multiple-step, multi-channel programs for one-off or recurring lifecycle campaigns.
- D. Interactions programs can be used for campaigns that should be sent in real time as a reaction to customer activities.
Answer: C,D
NEW QUESTION # 47
The image below shows the summary page of your mobile app tutorial program. What do the "583 Messages" represent? Note: There are 2 correct answers to this question.
- A. It is the number of all messages in the Interactions program, regardless of the channel.
- B. It is the number of times the program was started and executed.
- C. It is the number of mobile in-app messages.
- D. It is the number of mobile push messages.
Answer: B,D
NEW QUESTION # 48
Some web recommender widgets can be placed on any page in your website. What are some examples of these widgets? Note: There are 2 correct answers to this question.
- A. Personal widget
- B. Home widget
- C. Also-bought widget
- D. Last-purchase widget
Answer: B,C
NEW QUESTION # 49
How are List-unsubscribes generated?
- A. A recipient opts out by using the Unsubscribe link in the email footer.
- B. A recipient changes his or her newsletter information in the account profile.
- C. A recipient opts out by using the List-unsubscribe button at the top of the email client.
- D. A recipient opts out by using the Unsubscribe link in the email header.
Answer: C
NEW QUESTION # 50
You are using the SAP Emarsys Customer Engagement API to trigger an external event endpoint. What is missing (pixelated) from the API call below?
- A. Campaign name
- B. External event name
- C. External event ID
- D. Event time
Answer: C
NEW QUESTION # 51
You are configuring the SAP Emarsys Customer Engagement plug-in for Shopify. What is the first data set you should enable?
- A. Order data
- B. Product data
- C. Customer data
- D. Web Extend
Answer: C
NEW QUESTION # 52
What can you configure in the Email Widget Editor shown below? Note: There are 2 correct answers to this question.
- A. The template language
- B. The outer HTML elements of recommended items
- C. The layout and currency format of the product recommendation
- D. The content of product catalog fields in Email Recommendations
Answer: B,D
NEW QUESTION # 53
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