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Salesforce MCE-Con-201日本語 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Tracking, Reporting, and Optimization | - Optimization practices
|
| Email Marketing and Content Creation | - Email Studio capabilities
|
| Automation and Journey Orchestration | - Journey Builder
|
| Marketing Cloud Core Concepts | - Customer engagement fundamentals
|
| Data Management and Integration | - Integration concepts
|
Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版) Sample Questions:
Northern Trail Outfittersは新たな企業を買収し、顧客データをMarketing Cloudにインポートしている。
彼らは、以前に配信停止を申し出たメールアドレスに商業メールが送信されないようにしたいと考えている。
彼らはどの機能を使うべきでしょうか?
- A. 自動抑制リスト
- B. 除外スクリプト
- C. 抑制リスト
- D. 除外リスト
Correct Answer: A 🗳️
Explanation: Only visible for TestKingIT members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) は、[email protected] の送信元アドレスを使用してメールを送信したいと考えています。その後、返信は自動的に [email protected] に転送されます。NTO はまた、顧客のメールアドレス [email protected] にも自動返信を送信したいと考えています。
顧客への自動返信メールの送信元アドレスとして表示されるのは、どのメールアドレスですか?
Correct Answer: D 🗳️
Explanation: Only visible for TestKingIT members. You can sign-up / login (it's free).
Northern Trail Outfitters社は、Salesforceの連絡先レコードにクリックが表示されないことに気づきました。
原因として考えられる理由はどれですか?(2つ選択してください)
- A. 加入者キーとしてContactIDが使用されました
- B. 同期データソースは15分ごとにのみデータをプッシュします
- C. マーケティングクラウドの設定で個人レベルのトラッキングが選択されていません。
- D. メールアドレスが購読者キーとして使用されました
Correct Answer: C,D 🗳️
Explanation: Only visible for TestKingIT members. You can sign-up / login (it's free).
Northern Trail Outfittersは、全体的なコストを削減し、ユーザーへの不要なターゲティングを排除するために、エンゲージメントの高いメール購読者(ターゲットキャンペーンで複数回開封およびクリックしたユーザー)をアクティブなカスタマージャーニーから除外したいと考えています。
何を推奨すべきでしょうか?
- A. 広告スタジオ
- B. アインシュタインエンゲージメントスコアリング
- C. データスタジオ
- D. Google Analytics 360
Correct Answer: B 🗳️
Explanation: Only visible for TestKingIT members. You can sign-up / login (it's free).
Northern Trail Outfittersは、商品をカートに追加したものの購入に至らなかったウェブサイト訪問者にメールを送信したいと考えています。このメールには、カートに追加した商品の一覧が含まれます。送信可能なデータ拡張機能には、カートを放棄した各購読者の連絡先情報とセッションIDフィールドが含まれています。2つ目のデータ拡張機能には、放棄された各カートアイテムに対応するセッションIDフィールドと商品データ(商品SKU、商品名、数量、価格、画像URLなど)が含まれています。
このメールで購読者ごとに商品リストを表示するには、どの機能を使用すればよいですか?
- A. 動的コンテンツブロック
- B. LookupRows AMPscript関数
- C. 強化された動的コンテンツブロック
- D. AMPscript関数を検索
Correct Answer: B 🗳️
Explanation: Only visible for TestKingIT members. You can sign-up / login (it's free).
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