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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. The following file was uploaded into Marketing Cloud Intelligence as a Generic Data Stream type:

The mapping is as follows:
Day - Day
web_site_key -> Main Generic Entity Key
web_site_name -> Main Generic Entity Name
Web_site_source -> Main Generic Entity Attribute 01
Page Views - Generic Metric 1
How many rows will be stored in Marketing Cloud Intelligence after the above file is ingested?

A) 3
B) 4
C) 0
D) 1

2. A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing Insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

Which three advantages does a client gain from using Calculated Dimensions as the harmonization method for creating the Objective field?

A) Scalability - future data streams that will follow similar logic will be automatically harmonized.
B) Ease of Maintenance - the logic is written and populated in one centralized place
C) Processing - creation of Calculated Dimensions will ease the processing time of the data streams it relates to
D) Performance (Performance when loading a dashboard page) should be optimized as the values of calculated dimensions are stored within the database.
E) Data model restrictions - Calculated Dimensions do not need to adhere to Marketing Cloud Intelligence's data model

3. A client has integrated data from Facebook Ads. Twitter ads, and Google ads in marketing Cloud intelligence. For each data source, the source, the data follows a naming convensions as ...
Facebook Ads Naming Convention - Campaign Name:
CampID_CampName#Market_Object#object#targetAge_TargetGender
Twitter Ads Naming Convention- Media Buy Name
MarketTargeAgeObjectiveOrderID
Google ads Naming Convention-Media Buy Name:
Buying_type_Market_Objective
The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization Center. Given the above information, which statement is correct regarding the ability to implement this request?
wet Me - Given the above information, which statement i 's Correct regarding the ability to implement this request?

A) The client Wi-Fi be able to harmonize only Google Ads and Twitter Ads, as Facebook Ads naming convention contains mufti delimiters.
B) The client will be able to do this and it will require building three patterns.
C) it is not possible to do this, as the naming conventions are different
D) This is not possible as the naming conventions are in different fields (Campaign Name and Placement Name)

4. A client's data consists of three data streams as follows:
Data Stream A:

* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
Assuming the data was ingested properly and the Parent Child was created correctly according to the client's requirements, what is the total Impressions value for Campaign Key 'CK_3'?

A) 100
B) N-A
C) 150
D) 300

5. Your client is interested in ingested the below file to a new generic data stream type:

The field 'Meeting Code' was mapped to the main entity key. 'How should the 'Room Number' be mapped?

A) An attribute of 'Meeting Code'
B) A separate entity key
C) A custom metric and set aggregation to SUM
D) A custom metric and set aggregation to AUTO

Solutions: