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The MB-260 exam covers various topics related to configuring and using Dynamics 365 Customer Insights. These topics include creating and managing customer profiles, integrating data sources, building segments and measures, and creating dashboards and reports. Candidates who pass the MB-260 exam will have demonstrated their ability to configure and use Dynamics 365 Customer Insights to provide insights into customer behavior and preferences, which can be used to inform marketing, sales, and customer service strategies. MB-260 exam is ideal for professionals who specialize in customer data analytics, business intelligence, and marketing automation.
Reference: https://docs.microsoft.com/en-us/learn/certifications/exams/mb-260
Microsoft MB-260 (Microsoft Customer Data Platform Specialist) exam is designed to validate a candidate's proficiency in designing, configuring, and implementing customer data platform solutions using Microsoft Dynamics 365 Customer Insights. Microsoft Customer Data Platform Specialist certification exam is essential for individuals who are looking to enhance their career prospects in the field of customer data platform solutions. It is a globally recognized certification that demonstrates a candidate's expertise and knowledge in configuring and deploying Microsoft Dynamics 365 Customer Insights.
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Skills measured
- Configure measures and segments (15-20%)
- Administer Customer Insights (5-10%)
- The English language version of this exam will be updated on July 26, 2022. Please download the exam skills outline below to see what’s changing.
- Configure third-party connections (10-15%)
- Create customer profiles by unifying data (20-25%)
- Design Customer Insights solutions (5-10%)
- Implement AI predictions in Customer Insights (10-15%)
- Ingest data into Customer Insights (10-15%)
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Microsoft MB-260 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Configure third-party connections and exports | 5-10% | - Export data to external systems - Integrate with Dynamics 365 apps - Set up data destinations |
| Design Dynamics 365 Customer Insights - Data solutions | 5-10% | - Describe functionality and components
|
| Ingest data into Customer Insights - Data | 10-15% | - Connect to data sources
|
| Administer Customer Insights - Data | 5-10% | - Ensure data privacy and consent - Monitor data refreshes - Manage environment settings - Apply security and compliance policies |
| Create customer profiles through data unification | 35-40% | - Verify unified profiles - Manage relationships and activities - Define match rules - Configure merge policies |
| Implement AI predictions | 5-10% | - Integrate custom Azure ML models - Configure built-in models
|
| Configure measures and segments | 15-20% | - Apply filters and conditions - Define segment logic - Create and manage measures |
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