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IBM M2090-618 Exam Syllabus Topics:

SectionObjectives
Customer Use Cases and Industry Scenarios- Reporting, dashboards, and analytics use cases for midmarket clients
- Business performance management and planning scenarios
Competitive Positioning- Comparison with competing BI and analytics solutions
- Key differentiators of IBM Business Analytics
Sales Approach and Value Messaging- Handling customer objections and positioning IBM solutions
- Value-based selling for midmarket customers
Licensing and Packaging Overview- Licensing models for IBM Business Analytics offerings
- Bundling and sales packages for midmarket segment
IBM Business Analytics Portfolio Overview- Midmarket positioning and value proposition
- IBM Business Analytics solutions overview (Cognos Analytics, Planning Analytics, etc.)

IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:

What is the software growth opportunity in the Business Analytics Midmarket?

  • A. The Midmarket has not grown year over year
  • B. The Midmarket is growing slower than the overall Business Analytics software market
  • C. The Midmarket is growing on par with the overall Business Analytics software market
  • D. The Midmarket is growing faster than the overall Business Analytics software market
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

What is a common pain point for a Sales Department?

  • A. Do I fully understand my company's capital structure. ROI. compliance, risk, disclosure and regulatory reporting requirements?
  • B. How do I maximize retention, optimize staffing mix and attain best practice benchmark benefits?
  • C. Are my back-office and supply chain infrastructure and processes effective, maximizing profitability?
  • D. Am I maximizing revenue generation and market growth opportunity through segmentation and route-to-market?
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Explanation: Only visible for TestKingIT members. You can sign-up / login (it's free).

What would you look for as an indication that an opportunity is ready to close?

  • A. The customer is BANT qualified
  • B. The customer has revealed their business pains
  • C. The customer indicates the solution being offered balances functionality with affordability
  • D. The customer has a compelling reason to act
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

What is a common pain point for a Finance Department?

  • A. How do I improve performance, profitability and grow my business?
  • B. Am I attaining savings and maintaining infrastructure (computers, databases, networks) required to support growth of our business?
  • C. Do I fully understand my company's cash flow, ROI, compliance, risk, disclosure and regulatory reporting requirements?
  • D. How do I maximize retention, optimize staffing mix and attain best practice benchmark benefits?
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

What are the 3 (three) key messages for IBM Cognos Express in the Business Analytics Midmarket?

  • A. Easy to Deploy. Easy to Start. Easy to Use
  • B. Easy to Use. Easy to Deploy. Easy to Buy
  • C. Easy to Install. Easy to Use. Easy to Buy
  • D. Easy to Buy. Easy to install. Easy to Deploy
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

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