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IBM M2090-618 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Customer Use Cases and Industry Scenarios | - Reporting, dashboards, and analytics use cases for midmarket clients - Business performance management and planning scenarios |
| Competitive Positioning | - Comparison with competing BI and analytics solutions - Key differentiators of IBM Business Analytics |
| Sales Approach and Value Messaging | - Handling customer objections and positioning IBM solutions - Value-based selling for midmarket customers |
| Licensing and Packaging Overview | - Licensing models for IBM Business Analytics offerings - Bundling and sales packages for midmarket segment |
| IBM Business Analytics Portfolio Overview | - Midmarket positioning and value proposition - IBM Business Analytics solutions overview (Cognos Analytics, Planning Analytics, etc.) |
IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:
What is the software growth opportunity in the Business Analytics Midmarket?
- A. The Midmarket has not grown year over year
- B. The Midmarket is growing slower than the overall Business Analytics software market
- C. The Midmarket is growing on par with the overall Business Analytics software market
- D. The Midmarket is growing faster than the overall Business Analytics software market
Correct Answer: D 🗳️
What is a common pain point for a Sales Department?
- A. Do I fully understand my company's capital structure. ROI. compliance, risk, disclosure and regulatory reporting requirements?
- B. How do I maximize retention, optimize staffing mix and attain best practice benchmark benefits?
- C. Are my back-office and supply chain infrastructure and processes effective, maximizing profitability?
- D. Am I maximizing revenue generation and market growth opportunity through segmentation and route-to-market?
Correct Answer: D 🗳️
Explanation: Only visible for TestKingIT members. You can sign-up / login (it's free).
What would you look for as an indication that an opportunity is ready to close?
- A. The customer is BANT qualified
- B. The customer has revealed their business pains
- C. The customer indicates the solution being offered balances functionality with affordability
- D. The customer has a compelling reason to act
Correct Answer: C 🗳️
What is a common pain point for a Finance Department?
- A. How do I improve performance, profitability and grow my business?
- B. Am I attaining savings and maintaining infrastructure (computers, databases, networks) required to support growth of our business?
- C. Do I fully understand my company's cash flow, ROI, compliance, risk, disclosure and regulatory reporting requirements?
- D. How do I maximize retention, optimize staffing mix and attain best practice benchmark benefits?
Correct Answer: C 🗳️
What are the 3 (three) key messages for IBM Cognos Express in the Business Analytics Midmarket?
- A. Easy to Deploy. Easy to Start. Easy to Use
- B. Easy to Use. Easy to Deploy. Easy to Buy
- C. Easy to Install. Easy to Use. Easy to Buy
- D. Easy to Buy. Easy to install. Easy to Deploy
Correct Answer: C 🗳️
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