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IBM M2020-618 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| IBM Analytics Product Knowledge | - IBM Cognos and Analytics Tools - Analytics Features for Midmarket |
| IBM Business Analytics Midmarket Sales Fundamentals | - Midmarket Analytics Overview - Analytics Solutions Portfolio |
| Practical Sales Scenarios | - Customer Needs Analysis - Solution Alignment |
| Sales Mastery Skills and Methods | - Customer Objection Handling - Sales Process and Stages - Value Proposition and Solution Selling |
IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:
Where do Partner leads need to be registered to earn the Midmarket incentive?
- A. Software Value Incentive
- B. Global Partner Portal
- C. Software Quote and Order
- D. Software Value Plus
Correct Answer: A 🗳️
Explanation: Only visible for TestKingIT members. You can sign-up / login (it's free).
An existing IBM Midmarket customer has multiple subsidiaries and wants to create a single financial statement. Which IBM product would you recommend?
- A. IBM Cognos Controller Express
- B. IBM Cognos Express
- C. IBM SPSS Statistics
- D. IBM Cognos Disclosure Management Express
Correct Answer: B 🗳️
During a conversation with the Sales Director, you try to uncover areas where your solution could add value in his department. Which question would you ask?
- A. What happens when you need to combine information from multiple data sources to produce business reports?
- B. Are you able to identify which promotional periods or campaigns were the most productive in converting leads?
- C. How do you communicate financial plans and forecasts to other groups in the company such as operations or research and development?
- D. How much time do you spend manually aggregating and managing budgets rather than working on strategic initiatives?
Correct Answer: C 🗳️
Where can you find specific Business Analytics Midmarket customer success stories?
- A. IBM.com Website
- B. AnalyticsZone.com website
- C. DeveloperWorks
- D. Customer Reference Database
Correct Answer: A 🗳️
An existing IBM Cognos Express Performance Management customer needs self service reporting, visualization capabilities in the form of reports and dashboards to drive decision making. Which solution would provide those capabilities?
- A. IBM Cognos Express Business Intelligence
- B. IBM Cognos Insight
- C. IBM Cognos Disclosure Management Express
- D. IBM SPSS Modeler
Correct Answer: A 🗳️
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