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IBM M2020-229 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Selling & Licensing Fundamentals | 20% | - Support and service offerings - Licensing models and options |
| Topic 2: Target Markets & Customer Needs | 25% | - Industry-specific applications - Identifying prospects and use cases |
| Topic 3: Solution Positioning & Differentiation | 30% | - Business value and ROI demonstration - Competitive advantages over alternative analytics tools |
| Topic 4: SPSS Product Portfolio Overview | 25% | - SPSS Statistics features and use cases - SPSS Modeler capabilities - SPSS Text Analytics and related modules |
IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:
Question 1
Which question is most appropriate to ask when selling SPSS Data Collection?
A. Are you able to analyze individual transactions to identify purchase patterns?
B. How do you currently deploy your analytics results?
C. How consistent is your decision making?
D. Do you have projects where knowing what your customers thought would impact your decisions?
Question 2
What is NOT a key competitive differentiator of SPSS Modeler based on product feature/functionality?
A. Automated modeling and data preparation.
B. Scorecards and dashboards.
C. Open and scalable architecture.
D. Intuitive visual interface.
Question 3
What is the major advantage of SPSS Modeler over SAS Base and Enterprise Miner?
A. Support for multiple operating systems.
B. Easy to use interface for business-oriented analysts.
C. More powerful in the hands of a modeling expert.
D. Structured data mining capabilities.
Question 4
A government agency is looking to develop a traditional paper survey. Which component of SPSS Data collection should the sales representative highlight?
A. Management
B. Authoring
C. Interviewing
D. Reporting
Question 5
A research group is looking to branch out from their traditional paper surveys into other technologies. What is NOT one of the many survey types supported in SPSS Data Collection?
A. In person
B. Text message
C. Interactive voice response
D. Smartphone application
Solutions:
| Question 1 Answer: D | Question 2 Answer: B | Question 3 Answer: B | Question 4 Answer: B | Question 5 Answer: D |
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