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Google adwords-search Exam Syllabus Topics:

Google Search Advertising Advanced Exam Practice Test Sample Questions:

Question 1

You have created four ads for your business. When you create multiple Google AdWords ads, how does Google determine which of the four ads to show, when a keyword triggers the ad?

A. The ads are shown in alphabetical order.
B. The ads are shown based on performance.
C. The ads are shown in the order in which they were created.
D. The ads are shown in rotation.

Question 2

Mary has a Google AdWords account, and she feels that her Google AdWords aren't performing well. Mary wants to make adjustments to her ad, to get more clickthroughs to her website. Which of the following optimizations is likely to help Mary increase her clickthrough rate?

A. Mary should focus on her website by adding content.
B. Mary should create multiple campaigns, and track the performance of each campaign.
C. Mary should focus on ad quality and use negative keywords, to eliminate extra impressions.
D. Mary should stop using an image ad and use a text ad only, in Google search.

Question 3

You are working with your client to optimize their Google AdWords ad. Which targeting tool can you use, to predict the average cost-per-click for your keywords?

A. Search Terms Report
B. Placement tool
C. Traffic Estimator
D. Keyword tool

Question 4

Fran is evaluating her keywords for her company. She is viewing the ad group for her company, but she'd like to see the Quality Score for the ads and keywords. How can Fran see the Quality Score?

A. Google does not reveal the Quality Score.
B. The Quality Score is displayed next to each keyword in the keyword list. Fran needs to navigate to her keywords.
C. The Quality Score is disabled by default. Fran needs to click 'Columns' and then select 'Qual. Score' to enable the Quality Score column.
D. The Quality Score is only shown through the Reports feature for ads. Fran needs to create a Performance Report for her keywords.

Question 5

Alice manages several AdWords accounts and she has three assistants who help with the
management of the accounts. Alice receives a phone call from one of her clients regarding recent Google AdWords clicks. The client reports that he thinks something is amiss with his account, and thinks someone has changed the budget. How can Alice review any changes to the account and, if necessary, determine if someone has made changes to the account's budget?

A. Alice should use the AdWords API.
B. Alice should use the AdWords Editor.
C. Alice should use the Change History Tool.
D. Alice should use the My Client Center.

Solutions: