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Google adwords-search Exam Syllabus Topics:

Google Search Advertising Advanced Exam Practice Test Sample Questions:

Question 1

Terri has created a website for her web design business. Through her SEO efforts and good web content, her site has reached the top position in Google's organic search results for certain keywords. On her site, she has added the phrase 'Recommended by Google' in the header. She does not, however, use this phrase in her Google AdWords ads. Is this a problem according to Google AdWords policies?

A. No, Terri can add this info to her site as long as she doesn't put this phrase in her Google AdWords advertisements.
B. Yes, Terri must add this phrase to her Google AdWords advertisements too.
C. Yes, Google doesn't allow ads or sites to add such language that may mislead readers to believe her site is directly affiliated with Google.
D. No, Terri's site is recommended by Google as she's on the top, in search results on certain keywords.

Question 2

Allen is using the Traffic Estimator tool to predict the amount of traffic he'll receive for his Google AdWords ads, based on keyword targeting. Allen notices that Google can also recommend a CPC bid for the keywords he's generated. At what percentage of the time does Google say, that their suggested value should deliver ads in the top position ?

A. Zero. The traffic estimator does not work with keyword targeting, only CPM bidding.
B. 50 percent
C. 75 percent
D. 85 percent

Question 3

Gary is explaining the process of the Google Search Query to his manager. Gary states that the pages that Google believes is important will show up higher in the organic search results. What term should Gary actually use to describe the order of search results by Google?

A. Organic search listings
B. PageRank Technology
C. Hypertext-Matching Analysis
D. Indexing Technology

Question 4

When Google advertisers create new Google AdWords, they have three options for the types of keyword matching they can use. Which of the following keyword targeting is demonstrated by putting the keyword in quotes?

A. Quote match
B. Exact match
C. Broad match
D. Phrase match

Question 5

All of the following formats Google AdWords Editor allows to export except for which one?

A. AEA
B. TXT
C. HTMl
D. CSV

Solutions: