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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

1. Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)

A) Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
B) Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
C) Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
D) Map a field that the client uses to uniquely identify each subscriber to the RIID_ field in the contacts list.
E) Ensure that field names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.

2. You want to use Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)

A) You must purchase Premium tracking in order to support link tracking in Responsys.
B) In the SMS campaign message designer, you must enable link tracking for the campaign.
C) In the SMS campaign message designer, enable conversion tracking.
D) You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.
E) You must select a Responsys link table with the link names and URLs to be used in the SMS message.

3. You are working on a campaign to collect responses for 45 days.
How should you ensure that it closes 45 days after launch?

A) In the Campaign Workbook's Launch Options, configure 45 days for Auto-Close after launch.
B) In the Program Designer, configure 45 days for Auto-Close after launch.
C) In Manage Campaigns, select 45 days for the end element.
D) Create a calendar reminder and manually close the campaign.

4. You are designing a messaging campaign that needs personalization data for your contacts from a supplemental data source.
How should you join or reference data from the table?

A) You must have a one-to-one relationship between a profile list record and a record in the supplemental table.
B) You must make sure that a Data Extraction Key field matches an existing field (in name and type) in a table being used for the campaign.
C) After you have defined the relationship between a profile list and a supplemental table, the only way you can change or undo it is to delete the supplemental table and redefine it.
D) The number of records in the supplemental table cannot exceed the total number of records in the profile list.

5. While configuring the import of a PET table, you need to match new records to existing records for the data merge.
Which two profile fields are options to configure the import to match existing records? (Choose two.)

A) CUSTOMER_ID_
B) PET_ID_
C) ADDRESS_
D) EMAIL_ADDRESS_

Solutions: