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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What does price elasticity measure in the context of pricing strategies?

A) How sensitive customer demand is to price changes
B) How seasonal trends affect customer demand
C) The impact of advertising on sales volume
D) The relationship between product quality and customer satisfaction

2. Using the formula for ACV weighted distribution, calculate the ACV for a product available in stores with total sales of $2,000,000 and $3,000,000, in a market where the total sales of all stores are $10,000,000.

A) 66%
B) 100%
C) 50%
D) 30%

3. Product-based segmentation involves categorizing products into distinct groups, which of the following is NOT used as typical attribute for consideration?

A) Price Range
B) Product Type
C) Consumer Usage
D) Advertising Dollars

4. What does the metric 'Household Penetration' measure in market-level shopper dynamics?

A) The average number of products purchased by each household within a specific category over a given timeframe.
B) The total revenue generated by a specific product category across all households in a market.
C) The proportion of a household's total spending allocated to a specific product category.
D) The percentage of households within a defined group or market that have purchased a specific product category within a given timeframe.

5. What is the primary purpose of sub-segment fair share analysis?

A) To identify the best-selling product in a category.
B) To determine the profitability of a product or category.
C) To allocate resources equally across all sub-segments.
D) To compare a sub-segment's market share with its share of a relevant benchmark to assess performance.

Solutions: