Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
Certification Provider: Salesforce
Corresponding Certification: Salesforce Consultant
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Salesforce MCAE-Con-201 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Consultant |
| Exam Number: | MCAE-Con-201 |
| Related Certifications: | Salesforce Certified Marketing Cloud Account Engagement Administrator Salesforce Marketer Certification |
| Exam Duration: | 105 minutes |
| Certificate Validity Period: | 2 years |
| Passing Score: | 68% |
| Exam Price: | USD 200 |
| Exam Format: | Multiple select, Multiple choice |
| Available Languages: | English |
| Real Exam Qty: | 60-65 |
| Recommended Training: | Account Engagement Consultant Certification Prep Market to Your Customers with Account Engagement |
| Exam Registration: | Kryterion Webassessor Salesforce Certification Portal |
| Sample Questions: | DOWNLOAD DEMO |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | Salesforce Certified Marketing Cloud Account Engagement Administrator certification; 6+ months of experience implementing or consulting on Account Engagement solutions |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant |
Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing | 10% | - Ensure deliverability and compliance - Optimize email content and performance - Apply email marketing standards and best practices |
| Topic 2: Automating Business Processes | 17% | - Design engagement programs and sequences - Build lead nurturing and campaign workflows - Select appropriate automation tools |
| Topic 3: Reporting, Metrics, and Analytics | 12% | - Interpret results and recommend improvements - Define relevant KPIs and metrics - Configure and customize reports and dashboards |
| Topic 4: Evaluation | 17% | - Analyze business requirements and recommend solutions - Assess existing infrastructure and marketing maturity - Design strategies to identify customer needs |
| Topic 5: Account Configuration | 16% | - Technical setup and architecture planning - Data migration and integrity maintenance - Usage governance and permission strategies |
| Topic 6: Sales Emails and Alerts | 6% | - Maximize sales and marketing alignment - Configure Sales Emails and Alerts features |
| Topic 7: Lead Management | 14% | - Design lead generation strategies - Configure lead routing and handoff processes - Implement scoring and grading models |
| Topic 8: Personalizing the Prospect Experience | 8% | - Implement consent and preference management - Recommend engagement enhancements - Design personalized interactions |
Common Questions About MCAE-Con-201 Preparation
The Salesforce Certified Marketing Cloud Account Engagement Consultant practice questions are organized around the official exam objectives. Key topics include:
- Email Marketing (10%)
- Evaluation (17%)
- Sales Emails and Alerts (6%)
Working through these topics systematically covers the syllabus without wasted effort.
Many candidates combine practice questions with official training. Recommended options include:
Yes. If you plan to prepare for more than one certification, buying practice packages together qualifies for a bundle discount, and returning customers receive their own offers as well. Contact our staff before checkout and they will work out the details with you.
The Salesforce Certified Marketing Cloud Account Engagement Consultant exam requires a score of 68% to pass, and the official registration fee is USD 200. Set against the exam fee, a well-maintained question bank is a modest but high-leverage investment.
Salesforce Certified Marketing Cloud Account Engagement Administrator certification; 6+ months of experience implementing or consulting on Account Engagement solutions
You can confirm the current eligibility requirements on the official MCAE-Con-201 exam page before you register.
Yes. General questions about purchasing or using the material are answered by our service staff within hours, and deeper technical questions about the MCAE-Con-201 practice content are passed to our experts, who respond within 24 hours. You are never left puzzling over a question alone.
The Salesforce Certified Marketing Cloud Account Engagement Consultant exam contains 60-65 questions, and you will have 105 minutes minutes to complete them. Rehearsing with the same constraints removes two surprises from exam day at once.
This package includes 261 practice questions for the Salesforce Certified Marketing Cloud Account Engagement Consultant exam. Every answer is verified by an experienced team of experts, and the bank is updated regularly to stay aligned with the current exam.
You can register for the Salesforce Certified Marketing Cloud Account Engagement Consultant exam through the official channels:
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.
What should their first step in Marketing Cloud Account Engagement?
- A. Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.
- B. Enable custom field creation via the Salesforce Connector.
- C. Manually create and map custom fields in Marketing Cloud Account Engagement.
- D. Import .CSV file containing custom field data into Marketing Cloud Account Engagement.
Correct Answer: C 🗳️
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What factors are involved in determining email deliverability?
- A. Sender Policy Framework (SPF)
- B. Sender ID
- C. CAN-SPAM
- D. Domain Keys
- E. Whitelist
Correct Answer: A,C,D 🗳️
LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?
- A. Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.
- B. Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.
- C. Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.
- D. Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.
Correct Answer: D 🗳️
LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Marketing Cloud Account Engagement to ensure a high deliverability rate in their initial Marketing Cloud Account Engagement email sends. Choose 2 answers:
- A. How many emails a month were sent from the current email provider
- B. The date LenoxSoft last compared data between the email provider and Salesforce.
- C. When was the last time a prospect was emailed in their current email provider.
- D. Identify the currently mailable and unmailable prospects in their current email provider.
Correct Answer: C,D 🗳️
LenoxSoft is a global company interested in creating Marketing Cloud Account Engagement Business Units (PBUs) to support their regional needs. How should they to access PBU features?
- A. Use the Marketing Cloud Account Engagement Lightning App
- B. Move all users to Salesforce Lightning
- C. Enable "Business Unit'connector setting
- D. Purchase separate Marketing Cloud Account Engagement accounts
Correct Answer: A 🗳️
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