Exam Name: Loyalty Management Accredited Professional
Certification Provider: Salesforce
Corresponding Certification: Loyalty Management
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Salesforce AP-212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Integration | 22% | - Integrate with Salesforce CDP - Integrate with Marketing Cloud - Integrate with Service Cloud - Integrate with Commerce Cloud - Connect to external systems using APIs |
| Strategies and Design | 16% | - Assess business requirements and define loyalty solution - Design loyalty program architecture and data model - Design promotion lifecycle and engagement strategies - Define points, benefits, and redemption processes - Apply implementation best practices |
| On-Going Loyalty Management | 10% | - Manage program updates and enhancements - Configure analytics, dashboards, and reporting - Monitor program performance and optimize |
| Loyalty Program and Process Configuration | 52% | - Set up currencies, points, and transaction processing - Define incentives, experiential rewards, and vouchers - Manage member enrollment, profiles, and preferences - Set up tier models, qualification, and progression - Configure foundational program settings - Configure partner management and collaboration - Configure permissions and security model |
Salesforce Loyalty Management Accredited Professional Sample Questions:
Cloud kicks wants to identify specific tier members to be used for a journey within Marketing Cloud. The company wants to encourage Loyalty Tier B customers to become Loyalty Tier A customers.
What objects must be synchronized into Marketing Cloud to achieve the segmentation for this audience.
- A. Contact, Member Rewards Tier, and Loyalty Member Tier and Campaign
- B. Voucher Definition, products, and Loyalty Member Tier
- C. Contact, Account, and Opportunity
- D. Contact Loyalty Program Member, and Loyalty Member Tier
Explanation: Only visible for TestKingIT members. You can sign-up / login (it's free).
Universal Containers has created a new Loyalty Member Portal for a second Loyalty Program that they have recently launched. A member of the first program has enrolled in the second program and has decided to use the same login for both Loyalty Member Portals. The user cannot access the new Loyalty Member Portal.
How can the Loyalty Administrator verify why the user cannot access the second Loyalty Member Portal?
- A. Check if the user has been assigned the Sharing Set for the Second Loyalty Member Portal.
- B. Through Workspaces, check if the user profile has access to the new portal.
- C. Create a new user and new profile for the member.
Explanation: Only visible for TestKingIT members. You can sign-up / login (it's free).
A loyalty Program has two existing partners, a snacks manufacture and a beverages importer. There are two new products that need to be directly associated with the respective partner products within the loyalty partner product section.
The below products have been added to the system and are available under the product objects.
Chocolate cookies, linked with product category snacks
Green soda from beverage importer
Which two steps should an Administrator take to fulfill task with the least effort?
- A. Choose ''Product" option and map the green soda to the partner
- B. Add the partner in the lookup on the snack product
- C. Add the partner in the Lookup on the Chocolate cookie product.
- D. Choose ''Category'' option and map the Chocolate cookies to the partner.
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Northern Trail Outfitters (NTO) has launched a new promotion, which gives a hat and a pair of gloves to each member of the Loyalty Program that bought a coat in winter. However, winter has arrived, and the reports are missing information about the voucher definition of hat and gloves associated with any existing voucher and have found that there are transactions that contain the coat product.
Which two options should the Loyalty Administrator review to verify why the promotion vouchers associated with the members who have bought coats are missing?
- A. That the member is a campaign member of the promotion campaign.
- B. That the promotion has been created with the characteristics, correct dates, and the associated Voucher Definition.
- C. That the promotion has specified the Current Liability Amount.
- D. That the flow is active and has been created to apply the promotion.
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Universal Containers (UC) plans to implement Loyalty Management and change its current strategy of giving benefits to all members equally. UC wants to use its Loyalty program to build a network of brand advocates-people who are willing to endorse the UC brand because of positive experiences.
Which three ways can Loyalty Management help to fulfill the new strategy?
- A. Issue tickets to a concert to any Loyalty member that posts a product review on social media
- B. Maintain a Loyalty solution on separate systems (Loyalty Management for accruals and an External Analytics system) to ensure data integrity
- C. Define a transactional point-based program, in which one point is earn for every dollar spent
- D. Create a Loyalty program tier with member benefits to keep customers engaged.
- E. Send promotions at the right time to the right program members using Salesforce CDP's market segmentation capabilities
Explanation: Only visible for TestKingIT members. You can sign-up / login (it's free).
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