Exam Name: SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation
Certification Provider: SAP
Corresponding Certification: SAP Certified Technology Associate
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Updated: Jul 19, 2026
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Hence, the SAP C-C4HMC92 exam covers a wide range of topics, including the Marketing Cloud architecture, integration scenarios, data model and segmentation, customer journey management, campaign execution, analytics, and reporting. Individuals who pass C_C4HMC92 exam demonstrate a solid understanding of the technical aspects of SAP Marketing Cloud (1902) and are equipped to utilize its features to build efficient marketing strategies that drive business growth.
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SAP C_C4HMC92 Certification Exam Topics:
| Topic Areas | Topic Details, Courses, Books |
|---|---|
| Onboarding and getting started 8% - 12% | Explain the components, roles and authorizations and actions implelented in 2 tier landscape of Marketing Cloud
|
| Commerce Marketing < 8% | Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios. |
| Lead and Accound Based Marketing < 8% | Describe Contact-Lead-Opportunity process; Explain the Account Based marketing; Dxplain the process of defining a new lead stage, data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting. |
| Analytics and Reporting < 8% | Explain the benefits of the behavior insight application, the benefits of white space analysis, the capabilities of the Marketing Executive Dashboard, the concept of CDS Views, the BusinessObjects Cloud related analytics, embedded analytics, extensibility of CDS views and queries in embedded analytics, and Insight for Sales. |
| Segments, Campaigns and Journeys > 12% | Explain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups. Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content, the options available for executing campaigns. Set up Marketing permissions,suppression rules and marketing areas. |
| Marketing Planning and Performance < 8% | Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options. |
| Administration Tasks 8% - 12% | Setup Marketing Permissions Checks and configure workflows for business objects; explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs.
|
| Dynamic Customer Profiling > 12% | Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record, sentiment engagement, Predictive Studio, and Score Builder capabilities.
|
| Extensibility 8% - 12% | Explain varous extensibility options and ways to implement them
|
| Integration and Data Upload 8% - 12% | Explain the concepts when integrating SAP Marketing Cloud with other solutions like Cloud for Customer,SAP Commerce Cloud etc. Additionally Know how to monitor integration errors, the available standard integration scenarios. Set up integration scenarios, and the ways to integrate ERP in context of Marketing Resource Management.
|
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To be eligible for the SAP C_C4HMC92 certification exam, candidates must have a solid understanding of the SAP Marketing Cloud solution, as well as experience in the implementation and configuration of SAP Marketing Cloud. C_C4HMC92 exam covers a range of topics, including the configuration of marketing channels, segmentation and targeting, campaign management, and analytics. Candidates who pass the certification exam will be recognized as SAP Certified Technology Associates, indicating that they have the skills and knowledge to successfully implement SAP Marketing Cloud solutions. The SAP C_C4HMC92 certification is a valuable credential for marketing professionals who are looking to advance their careers and demonstrate their expertise in SAP Marketing Cloud implementation.
Obtaining the SAP C_C4HMC92 certification can open many doors for professionals looking to advance their careers in the realm of SAP marketing. By demonstrating their technical and application skills to implement SAP Marketing Cloud solutions, certified professionals can increase their value to their organizations and take on more challenging and rewarding roles.
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