Exam Name: SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation
Certification Provider: SAP
Corresponding Certification: SAP Certified Technology Associate
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SAP C_C4H260_01 Exam Overview:
| Certification Vendor: | SAP |
|---|---|
| Exam Name: | SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation |
| Exam Number: | C_C4H260_01 |
| Exam Duration: | 180 minutes |
| Exam Price: | $550 USD / €470 EUR (varies by region) |
| Certificate Validity Period: | 5 years |
| Related Certifications: | SAP Certified Application Associate - SAP Marketing Cloud |
| Real Exam Qty: | 80 |
| Exam Format: | Multiple Response, Multiple Choice |
| Passing Score: | 59% / 48 out of 80 |
| Available Languages: | English |
| Recommended Training: | SAP Learning Journey: SAP Marketing Cloud Implementation SAP Education Official Courses |
| Exam Registration: | SAP Certification Hub SAP Training Shop |
| Sample Questions: | DOWNLOAD DEMO |
| Exam Way: | Online proctored or onsite at SAP Authorized Testing Centers |
| Pre Condition: | No mandatory prerequisites; recommended 1-2 years of implementation/configuration experience with SAP Marketing Cloud |
| Official Syllabus URL: | https://training.sap.com/certification/c_c4h260_01-sap-certified-technology-associate---sap-marketing-cloud-2002-implementation-g/ |
SAP C_C4H260_01 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Commerce Marketing | <8% | - Offer/product recommendations - Commerce integration scenarios |
| Topic 2: Campaign and Journey Orchestration | >12% | - Permission checks and workflow configuration - Journey design and execution - Marketing calendar concept - Campaign categories and actions |
| Topic 3: Segmentation | 8% - 12% | - Attribute and filter usage - Target group management - Segmentation building |
| Topic 4: Marketing Analytics | <8% | - Key performance indicators - Analytics Stories creation - Report Gallery usage |
| Topic 5: Integration and Data Upload | >12% | - Data upload and transformation - Integration error handling - Integration with SAP Sales/Commerce Cloud - Data replication and monitoring |
| Topic 6: Business Administration | 8% - 12% | - User and role management - System setup and configuration - Application settings |
| Topic 7: Marketing Planning and Performance | <8% | - Planning structures - Budget and performance tracking |
| Topic 8: Lead- and Account-Based Marketing | <8% | - Account-based marketing setup - Contact-to-lead conversion process - Lead lifecycle management |
| Topic 9: Extensibility | >12% | - Custom business objects - Extensibility tools and options - CDS views and custom analytics - Data model enhancement |
| Topic 10: Dynamic Customer Profiling | >12% | - Data anonymization options - Best record concept - Score Builder usage - Contact/lead/opportunity data model |
Everything Candidates Ask About SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation
The C_C4H260_01 exam, officially titled SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation, is the qualifying exam for the SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation certification, which sits at the Associate level. Earning it shows employers that you have the skills the credential stands for, and it is a solid step forward on a SAP career path. It also connects to SAP Certified Application Associate - SAP Marketing Cloud, so the effort you put in now keeps paying off as you advance.
The C_C4H260_01 exam gives you 80 questions to complete within 180 minutes. Do the math before exam day: divide the total time by the question count to set a steady per-question pace, and flag any item that stalls you so you can return to it after securing the easier points. The most reliable way to build that rhythm is a full timed practice test under the same limit, which is exactly what TestKingIT's test engines are designed for.
The passing score for SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation is 59% / 48 out of 80, and the official registration fee is $550 USD / €470 EUR (varies by region). Keep in mind that a retake means paying that fee again in full, which makes an honest self-check worthwhile: before you book, sit a timed practice test and make sure you are consistently scoring above the passing line with some margin to spare.
According to the official requirements: No mandatory prerequisites; recommended 1-2 years of implementation/configuration experience with SAP Marketing Cloud. Eligibility rules do change from time to time, so confirm the current details on the official exam page before you register.
Registration for the C_C4H260_01 exam is handled through the official channels below:
The exam is delivered in the following format: Online proctored or onsite at SAP Authorized Testing Centers. Pick a date that leaves room for at least one full timed practice test beforehand.
SAP recommends the following official training options for candidates preparing for SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation:
Courses build the foundation, but they work best alongside question practice. That is where TestKingIT comes in: the 91 practice questions in our C_C4H260_01 package let you rehearse the exam format at your own pace and see exactly where you stand.
Yes — TestKingIT offers a free PDF demo of the SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation material, so you can review the question style and answer quality before you spend anything. After purchase, you also receive 365 days of free updates, and if your product expires you can extend the update service at a 50% discount from your member zone.
If you take the corresponding exam within 60 days of your purchase and do not pass, you are covered by the 100% Money Back Guarantee under clear conditions. To claim a full refund, submit a scan of your exam enrollment slip and your official Score Report PDF within two days of the exam; requests are processed within seven days. Note that sitting the exam within three days of purchase is not eligible, purchases that were never followed by an exam sitting do not qualify, free materials and expired orders are excluded, and the candidate name must match the payer name. Prefer an exchange instead? You can swap your product for two free exam packages of equal value and keep your update service. Delivery is immediate: your C_C4H260_01 material is ready for instant download and is also emailed to you within one minute of payment — contact customer service if nothing arrives within two hours. There is no limit on the number of computers you can install it on.
The current SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation syllabus is organized into 10 exam domains. The first three are:
- Marketing Planning and Performance (<8%)
- Extensibility (>12%)
- Lead- and Account-Based Marketing (<8%)
For the full domain and subtopic breakdown, see the Exam Topics section above — that is the outline your TestKingIT practice questions are mapped to.
SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation Sample Questions:
What actions can be used to rebuild the dynamic target group in SAP Marketing Cloud? Note: There are 2 correct answers to this question.
- A. Campaign execution
- B. Marketing application jobs
- C. Target group assignment
- D. Target group release
Correct Answer: C,D 🗳️
Your customer has requirements that can be fulfilled by creating custom fields in SAP Marketing Cloud. These fields will also receive data from an external application through SOAP services. Which business contexts support such an enhancement? Note: There are 3 correct answers to this question.
- A. Marketing: Interaction Product
- B. Marketing: Corporate Account
- C. Marketing: Contact
- D. Marketing: Product Category
- E. Marketing: Interaction
Correct Answer: C,D,E 🗳️
Your customer wants to segment consumers based on a predictive key performance indicator that indicates the buying propensity for a specific product. Therefore, you are creating a predictive model in the Predictive Studio. What object can you assign as a training set in the Predictive Model?
- A. Segmentation profile
- B. Interaction Type
- C. Segmentation model
Correct Answer: C 🗳️
How does merging and matching work in SAP Marketing Cloud? Note: There are 3 correct answers to this question.
- A. The "One Per Contact" configuration setting is used as a hard match criteria with a high level of confidence.
- B. The full name is used as an additional criterion to achieve a sufficiently high level of confidence to perform a soft match.
- C. The number of best records can be configured for each contact.
- D. The date of birth is used as an additional criterion to achieve a sufficiently high level of confidence to perform a soft match
- E. Matching logic works against existing records and against simultaneously imported data.
Correct Answer: A,B,E 🗳️
Your marketers are each responsible for different regions and should only have access to the contacts in their own market. How can you implement this data access control? Note: There are 2 correct answers to this question.
- A. Maintain the marketing areas.
- B. Maintain the business roles.
- C. Maintain the marketing permissions.
- D. Maintain the communication user.
Correct Answer: A,B 🗳️
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