Exam Name: SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation
Certification Provider: SAP
Corresponding Certification: SAP Certified Technology Associate
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The C_C4H260_01 exam consists of 80 multiple-choice questions that cover various topics, including marketing data management, segmentation and profiling, campaign management, and analytics. The test duration is 180 minutes, and the passing score is 64%. SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation certification exam is available in English, Japanese, and Chinese languages.
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Passing the SAP C-C4H260-01 exam is a prerequisite for obtaining the SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation certification. SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation certification validates the candidate's ability to implement SAP Marketing Cloud in a professional and efficient manner, demonstrating their expertise in the latest marketing technologies and trends. SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation certification also provides a competitive edge to the candidate in the job market, as it is recognized globally by industry leaders and potential employers.
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SAP C-C4H260-01 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Campaign and Journey Orchestration | >12% | - Journey design and execution - Permission checks and workflow configuration - Campaign categories and actions - Marketing calendar concept |
| Topic 2: Segmentation | 8% - 12% | - Target group management - Segmentation building - Attribute and filter usage |
| Topic 3: Integration and Data Upload | >12% | - Integration with SAP Sales/Commerce Cloud - Integration error handling - Data upload and transformation - Data replication and monitoring |
| Topic 4: Lead- and Account-Based Marketing | <8% | - Contact-to-lead conversion process - Lead lifecycle management - Account-based marketing setup |
| Topic 5: Dynamic Customer Profiling | >12% | - Contact/lead/opportunity data model - Score Builder usage - Best record concept - Data anonymization options |
| Topic 6: Business Administration | 8% - 12% | - System setup and configuration - User and role management - Application settings |
| Topic 7: Extensibility | >12% | - CDS views and custom analytics - Extensibility tools and options - Custom business objects - Data model enhancement |
| Topic 8: Marketing Analytics | <8% | - Analytics Stories creation - Key performance indicators - Report Gallery usage |
| Topic 9: Commerce Marketing | <8% | - Commerce integration scenarios - Offer/product recommendations |
| Topic 10: Marketing Planning and Performance | <8% | - Budget and performance tracking - Planning structures |
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