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Salesforce Marketing-Cloud-Developer certification exam is a valuable credential for developers who specialize in Marketing Cloud. It is a comprehensive assessment of a developer's knowledge and skills related to the platform and can help them advance their career and increase their earning potential. If you are a developer with experience in Marketing Cloud and want to take your career to the next level, then the Salesforce Marketing-Cloud-Developer certification is the right choice for you.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
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Salesforce Marketing-Cloud-Developer日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Contact Handling | 14% | - Manage contact attributes and data - Use contact model concepts effectively - Handle contact identity resolution - Implement contact segmentation and filtering |
| AMPscript and Server-Side JavaScript | 23% | - Write Server-Side JavaScript for custom functionality - Use AMPscript functions for data manipulation - Implement AMPscript in email, CloudPages, and landing pages - Write AMPscript for email content personalization - Debug and troubleshoot AMPscript and SSJS code |
| Security and Data Governance | 12% | - Implement role-based access controls - Apply data retention policies - Manage API key security and OAuth flows - Configure data privacy and compliance settings |
| Marketing Cloud APIs | 20% | - Work with API endpoints for data operations - Implement API authentication methods - Create and manage API integrations - Utilize REST and SOAP APIs for integrations |
| Platform Architecture | 15% | - Create and manage CloudPages - Implement triggered send architectures - Configure and use Query Activities - Design solutions using Journey Builder - Build automations in Automation Studio |
| Data Modeling | 16% | - Utilize Data Views for data access - Implement data relationships (one-to-one, one-to-many) - Design and implement data models using Data Extensions - Implement data import and export processes - Define contact data structure and contact key |
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