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Marketo MCE certification is an essential credential for marketing professionals who want to demonstrate their expertise in Marketo marketing automation platform. Marketo Certified Expert Exam (MCE日本語版) certification provides a competitive advantage and validates the candidate's skills and knowledge in Marketo. It is also a valuable asset for organizations that use Marketo as their primary marketing automation tool, as it ensures that their marketing team members have the necessary skills to maximize the platform's capabilities.

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Marketo Certified Expert (MCE) Exam is a comprehensive certification program designed for individuals who want to demonstrate their proficiency in using Marketo marketing automation software. The MCE exam is created and maintained by Marketo Inc., a leading provider of marketing automation solutions for businesses of all sizes. MCE-JPN exam covers a broad range of topics, including marketing automation fundamentals, email marketing, lead management, reporting and analytics, and more.

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To become a Marketo Certified Expert, candidates must pass the Marketo MCE Certification Exam. MCE-JPN exam is available online and can be taken at any time. Candidates must register for the exam and pay a fee to take the test. Once the exam is passed, the candidate will receive a Marketo Certified Expert certificate, which they can use to showcase their skills and expertise in Marketo marketing automation.

Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf

Marketo MCE日本語 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Analytics and Reporting16%- Marketing Metrics
  • 1. Revenue Attribution
  • 2. Campaign Effectiveness
  • 3. Marketing Calendar
- Reporting
  • 1. Standard Reports
  • 2. Program Performance Analysis
  • 3. Custom Reports
Topic 2: Implementation and Operations18%- Platform Operations
  • 1. Operational Best Practices
  • 2. CRM Integration
  • 3. Database Management
- Administration
  • 1. Workspaces and Partitions
  • 2. Security and Governance
  • 3. Users and Roles
Topic 3: Program Fundamentals30%- Smart Campaigns
  • 1. Triggers and Filters
  • 2. Campaign Scheduling
  • 3. Flow Actions
- Programs
  • 1. Program Membership
  • 2. Program Types
  • 3. Program Statuses
  • 4. Channels and Tags
Topic 4: Targeting and Personalization16%- Personalization
  • 1. Personalized Emails
  • 2. Tokens
  • 3. Landing Pages and Forms
- Audience Segmentation
  • 1. Segmentation
  • 2. Smart Lists
  • 3. Dynamic Content
Topic 5: Lead Management20%- Lead Database
  • 1. List Imports
  • 2. Deduplication
  • 3. Lead Records
  • 4. Data Management
- Scoring and Lifecycle
  • 1. Lifecycle Modeling
  • 2. Lead Scoring
  • 3. Lead Qualification

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