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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. The 'Sell' customer interaction platform provides capabilities for all but which of the following?

A) Customer data mining.
B) Complex B2B sales processes.
C) Extended brand experience.
D) Cross-channel commerce.

2. Which one is the key driver that is central to the Smarter Commerce strategy?

A) The interconnected supplier network.
B) The empowered customer.
C) The reduced impact of mass marketing.
D) The need to drive optimization in the selling process.

3. Elements of a powerful self-service experience include all, EXCEPT one of the following:

A) Target the right experience, to the right user, via the right channel, at the right time.
B) Accommodate product returns, regardless of the context.
C) Improve loyalty by facilitating integration with social networks.
D) Create dynamic, engaging, web experiences.

4. What are Smarter Commerce 'Service' offerings focused on?

A) Flawless service across all customer interactions to anticipate needs and maintain loyalty.
B) Driving the customer to the call center sales channel.
C) Up-sell potential via call center interaction.
D) Integrating the supply chain in order to support the call center.

5. What are the key technology requirements for effective cross-channel, interactive, marketing?

A) Customer awareness, central decisioning, cross-channel execution, enterprise marketing operations.
B) Web browser, mobile applications, social platform, data mining.
C) eCommerce, POS, kiosk, call center.
D) Unica, Coremetrics, SPSS, Cognos.

Solutions: