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Facebook is one of the most popular social media platforms in the world, with over 2.7 billion monthly active users. It is also a powerful advertising tool, with businesses spending billions of dollars on advertising campaigns on the platform every year. To help businesses get the most out of their advertising efforts on Facebook, the company offers a certification program called Facebook Certified Marketing Science Professional, or 200-101.

Reference: https://www.facebook.com/business/learn/certification/exams/200-101-exam#

Facebook 200-101 exam is a certification exam that tests the skills, knowledge, and abilities of marketing professionals who want to demonstrate their expertise in using Facebook for marketing purposes. 200-101 exam is designed to test the candidate's ability to use Facebook's advanced features and tools to optimize ad campaigns, measure the effectiveness of their marketing efforts, and drive business results.

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Following is the info about the Passing Score, Duration & Questions for the Facebook 200-101 Exam

  • Time Duration: 105 minutes
  • Number of Questions: 80 questions
  • Languages: English, Spanish, Portuguese, and Japanese, and German.
  • The passing score: 70%

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Facebook 200-101 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Design Measurement and Research Solutions30%- Testing Methodologies
  • 1. Design conversion lift studies
  • 2. Design brand lift studies
  • 3. Formulate research hypotheses
  • 4. Select appropriate measurement approaches
  • 5. Design A/B tests
Topic 2: Explore Data and Data Sources20%- Data Collection and Validation
  • 1. Evaluate data quality and integrity
  • 2. Apply summary statistics
  • 3. Identify relevant data sources
  • 4. Interpret data outputs
Topic 3: Generate Insights and Recommendations15%- Decision Making
  • 1. Optimize future marketing strategies
  • 2. Develop data-driven recommendations
  • 3. Synthesize findings from multiple data sources
  • 4. Communicate measurement results to stakeholders
Topic 4: Analyze Data and Statistical Results20%- Statistical Analysis
  • 1. Interpret statistical outputs
  • 2. Identify trends and insights
  • 3. Analyze regression results
  • 4. Evaluate significance and confidence levels
Topic 5: Determine Business Goals and KPIs15%- Define business objectives
  • 1. Align measurement frameworks with business outcomes
  • 2. Identify appropriate KPIs
  • 3. Map business goals to marketing objectives

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